Possible 2025

Won Gold at the MarCom 2025 Awards and nominated for 2 Drum Awards for event activation.

For the 2025 event, GumGum overhauled the guest experience while utilising the same large booth space as the year prior. Focused on retro aesthetics and utilising nostalgia, the booth had to be bold, fun but still work as a calm space for guests to relax as that was one of the main praises from the previous year.

Booth

The merch stand, featuring the rubiks cube, pouches, mood rings, scratch & sniff stickers and more.

Making a return for the second year, the Bevi drink dispenser. There were different designs for the in-booth dispenser, and the ones around the event venue

Swag

Social