EventJune 20, 2025

Cannes Lions 2025

Keyart for the 2025 activation for GumGum at Cannes Lions

For the 2025 event, GumGum rented an apartment on the main street, playing into the retro/nostalgia theme, we named the experience Le Retro Studio. The event is focused on creativity, so we wanted to have that as the main theme in our branding. The paint swishes from the pouch design from POSSIBLE was a perfect starting point.

Social

Social post showing an illustrated postcard, front and back. Text on the back reads “Join Us at Cannes 2025: French nostalgia sparks creativity, culture and deeper connections.

Event teaser social post

Social post with a photo of the then CEO Phil Schraeder, announcing a keynote he was giving

Example of a social post made for each attendee from GumGum

Event Photos

Photo of the apartment balcony that has custom branding on the wall, balcony railing and a small sign on the coffee table

Close up of the coffee table sign. It is introducing the new Ad Memory Lane series of social stories GumGum was creating.

Photo of the balcony branding, and a printed table top sign

Signage outside the apartment door, introducing guests to GumGum’s Le Retro Studio

Closeup of the custom Rosé bottle label

On Site Display

TV still of the Scaling CTV on-site event

TV still of the programming GumGum had organised in their event space or were speaking at

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