Product Principles

Aim Create abstract posters for each of the product principles.

The product principles are the foundational concepts that the different ad formats are built around. Numerous different approaches were tested, such as photographic based, but ultimately the abstract vector method was what I proceeded with paying homage to Bauhuis and brutalism for the German event.

I tried to emulate a feeling of minimal scientific posters with a slight vintage touch. The project was never finalised due to the acquisition and focuses shifted.