Creative Gallery

The Creative Gallery is the place where GumGum showcases what their ad formats can do, to both current and wouldbe clients. It is visited by customers and internal sales teams, making it a very important page. The previous iteration worked as an informative Case Study overview but overal I felt there was too much redundant space.

We consolidated campaign information to the most important points, client/brand and format, and depicted info like device format, or if the campaign won any awards as an icon overlay. By removeing the hero section it allowed the campaigns to be brought up, and give a more engaging first view to visitors. The cards got smooth animations on hover to add to the feel of the site and continued the global initiative to incorporate motion into more aspects and touchpoints.