Event June 20, 2025

Cannes Lions 2025

Keyart for the 2025 activation for GumGum at Cannes Lions

For the 2025 event, GumGum rented an apartment on the main street, playing into the retro/nostalgia theme, we named the experience Le Retro Studio. The event is focused on creativity, so we wanted to have that as the main theme in our branding. The paint swishes from the pouch design from POSSIBLE was a perfect starting point.

Social

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Event teaser social post

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Example of a social post made for each attendee from GumGum

Event Photos

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Photo of the balcony branding, and a printed table top sign

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On Site Display

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Table of Contents

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